As we Know Year 2018 has been ended with the too many digital trends. Digital Marketing Trends changes day by day very frequently. In the Year 2019 Contains in Digital Marketing SEO, SMM, Content Marketing, Email Marketing, PPC, and many more things that can always help us to do market our product or services. There are many new digital marketing trends and strategies that are evolving in the current high-tech; Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you year 2018 which may not work in the New Year 2019.
If your business is looking to maintain online relevancy in 2019, here are Seven Digital Marketing trends you make sure to not ignore.
Artificial intelligence (AI) is used in digital marketing just as it is used in countless fields in order to help improve efficiency, save time, save money, increase conversions and keep your business ahead of your competitors.
AI works for the huge business to get back them profitable business, Artificial Intelligence mainly work to notice the User behaviors, on the blog post or any other social media platforms. If any business getting the overview analysis results from where user comes and after lading our blog post where first click or point out.
Programmatic advertising means using Artificial intelligence to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Programmatic advertising changing the face of digital advertising so swiftly that, according to Digital Marketer, almost 90% of digital display ads in the U.S. will be programmatic by 2020.
Chat bots is very important upcoming trend in 2019, this thing always helps us to grow our business without any taking any extra staff to for the customer help center.
Any Business growth needs a good customer support center which can give a good response for them any get back satisfaction for us. Chat bots is one type of robot which is automatically talked with the users or our clients.
With 1.4 billion people interacting with chat bots, 80% of savvy businesses are already using or plan to use chat bots by 2020. And by 2022, chat bots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries. There are millions of local companies which provide us Chat bots services.
Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience.
After Jio Company established Video Marketing going on the trend. Many brands only start with the Video Promotion. Video Marketing has own Important to grow business sales.
The below-mentioned statements will help you know why video marketing to be initiated in your digital marketing trend and strategy in 2019:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
YouTube has been started Earning with the Videos and seen this Facebook launched Facebook Watch Program which is based on Videography.
After Social Media Platform grow Millions of Celebrities make their own social media account and promoting other business on them own account, through charging some amount of money from the brands. Social media influencers are going to play an important role in expanding sales. Because users have trust on celebrities and if that celeb telling to people to buy this product without any thinks their audience goes and buys that product because they have trust on their celebrities. To make our self as a influencer matters only Followers, Subscribers and as many as audiences.
Social Messaging Apps
On the last year we all know billions of Social Messaging Apps are developed. The Social Messaging App Work is to connect more people with each other.
Below we have figure out some popular Social Media Apps which is on trend with huge audience.
- 3 billion Monthly users are active on Facebook Messenger
- 2 billion messages are sent between people and businesses on Facebook Messenger every month
- WhatsApp has 1.3 billion monthly active users
- 55 billion messages are sent via WhatsApp every day
- WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
These statistics show the growing popularity of social messaging apps for business purposes.
Most of the Peoples are listen these two sentences.
Hey Siri, what time is Mission Impossible playing tonight?
Alexa, find me a recipe for apple butter.
It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result.
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.
50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
In fact, there are many brands that have incorporated the feature of voice search in their digital marketing strategies to execute a comfort zone for the customers.